Soon after the calendar turned on Y2K and the world breathed a sigh of relief, Ron Helmer was operating a small café in the heart of Surrey. Indeed, he loved seeing people’s eyes light up when they tasted his food and he loved the conversations and connections he was having with customers who soon became regulars.
But, there was a recurring theme. At the same time, business people, administrators and educators kept asking him, “Do you do catering? Can you deliver food to my office or meeting room?”
Ron subsequently realized that cooking food for a single person and putting it in front of the customer within five minutes was one thing. However, cooking food for 10 or 20 or 100 and putting it in front of them 30 or 60 minutes later was significantly different.
Meanwhile in Vancouver, Paul Coleman was taking a step back from a successful career in restaurant management. Like Ron, he had been hearing a growing demand for catering and realized that most restaurants and cafés without a doubt didn’t have the recipes, supplies, expertise or equipment to consistently cater quality food.
In two different cities as two different companies, Ron and Paul embraced the challenge. Individually, they quickly developed the expertise and tools to deliver crazygoodfood to the growing list of businesses, institutions and organizations that were asking for catering services.
Soon after meeting, they realized they shared a passion for delivering good food with great service.
Ron continues the story:
We began in 2006 as a corporate Vancouver catering company. Over the years, we got to know our customers — we talked to them and, even more, we listened to them. Then they started to tell others about us. And over time, they started to invite us to cater their weddings, galas, cocktail parties as well as boardroom lunches, dinners, and so on.
We are committed to creating menus that are globally inspired, locally sourced and crazy good.
The truth is we love what we do — be it building an event from scratch, basking in the Pacific Coast sunshine flipping burgers, delivering food for corporate functions or getting our whole team involved in serving a group of a thousand people or more.
Our business is run family style. Like family, we stick around, we know each other, and we know (get to know) our customers. Together, our leadership team has 60 years of service, and we look forward to doubling that number in the years ahead.
We are grateful for the remarkable support we have received from our amazing customers. In addition, we are humbled that they have referred us again and again to so many others.
We’ve leveraged technology to offer conveniences like online ordering. We’ve maintained kitchens in Vancouver and Surrey to provide the best service to our loyal customers. And, to this day, we still believe in the value of answering the telephone and the value of working with people. Our clients are not just companies, email addresses, food consumers or even just clients. They are people and we will always treat them that way.
Come to think of it, listening and talking and connecting are what have grown our business and what will take us into the future.
That, and our crazy good food!
Pacific Coast Catering YouTube Video Series — Vancouver Catering